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Why most marketing sucks and what to do about it.

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Work on any marketing communications area you would like to improve.

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Latest posts...


How to Make a Totally Engaging Video

Carlos Santana shows you how to make a video that totally engages your customers and just about everyone else.


The Value of Your Strategic Story is Huge

Without a powerful strategic story, your main influencers can make up and spread whatever story they want about your business. This will all but destroy any positioning, sales and marketing efforts you might undertake.


How to Write Powerful About Pages

Almost everybody makes the same basic mistake when writing “About” pages, bios or social media profiles: - It’s Not About You. Read in depth tips on how to write a powerful profile.


Creating communication that wins business since 1985

Creating digital communication since 1995

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"One of the pioneers of e-commerce and internet marketing in Western Australia," Jim Poignand, Vista Energy, Perth, Western Australia.
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