The Art & Soul of Marketing
Who's the Hero? Who's the Big Bad Wolf? Get it wrong and you lose your customer. Most businesses get it wrong. Learn how to reach a happy ever after ending. Learn More
There’s a lot of drivel going around the internet that 2,000 word or longer posts rank better on search engines and get shared more on social media.
Discover what's really going on...Learn More
From haute couture to warehouse logistics, digital technologies are so enmeshed in everyday life trying to separate the digital economy from the actual economy is a fool’s errand.Learn More
How many times do we have to say this?
I am sick and tired of seeing reports from recruitment agencies and other businesses complaining that they can’t find digital talent, it's absolute rubbish.Learn More
Many Australian businesses are still far behind what their customers expect and demand.
This leaves the door open for more agile start-ups to simply take their business and customers away from them.Learn More
Some practical tips on how to write about yourself without spoiling your pants.
Learn how to avoid “We we” and its confederates "Aye aye, Mimi, Hehe and Chi chi," as well as the dreaded third person affectation.Learn More
One of the quickest ways to make your prospective customers throw up and leave is to say you are: “Australia’s leading expert in...” Whether you’re in real estate, marketing, training, or social media: Make the above statement and you lose all credibility with customers. Learn More
People read exactly the same way online as offline.
So called web copywriting gurus mistakenly say that writing for the web should be different.Learn More