Why most marketing content fails...

In an era of always on communication suspect, soul-less marketing content is found out instantly.

If you're not authentic, you fail.

Customers want to do business with companies that match their beliefs and values.

They seek them out and favour them over all others.

And what they say can make or break your business overnight.

You must create authentic communication they can engage with.

Otherwise you risk falling hopelessly behind.

Introducing The Art & Soul of Marketing

The Art & Soul of Marketing is a range of content creation, coaching and training services to help you create your own powerful marketing story.

Without a compelling story, it's hard to know why the work you’re doing actually matters to you, your customers or your investors.

Motivation, sales and investment suffer as a result.

Your organization needs one story that’s understood by every employee, supplier and customer.

Without one, your main influencers can make up and spread whatever story they want. The results can be disastrous for any of your positioning, sales and marketing efforts.

We work with you and your leadership team to create authentic communication that transforms your business.

An authentic vision of what you are striving to create inspires and motivates you and your team to work continually towards realising that vision.

Business makes the most difference when it's in service of a compelling vision

It drives demand for your products and services

Engages your customers

Motivates you and your staff and

Sets you apart from the competition

You'll become a distinctive player in control of your own destiny.

This will enable you to...

Establish yourself as the market leader

Charge a premium and lift profitability

Win higher value business at lower cost

Coaching and training you can use today

Authenticity is Attractive

One on One Coaching & Mentoring

How to Develop a Powerful Personal Brand

These sessions will help you develop your own strategic purpose, build a powerful professional brand and create authentic communications.

Authentic communication is a must-have for success in leadership, sales, marketing, recruiting, capital raising and product development.

Learn more...

Powerful Purpose

Public & Private Workshops

Discover the Soul of Your Business

Get a clear methodology for creating a powerful authentic brand purpose that wins more clients, generates more leads and closes more deals

You’ll learn how you and your teams can create compelling stories, powerful marketing messages and irresistible sales pitches.

Learn more...

Free Wins

Actionable Tips from our Blog

Get practical tips to improve your marketing right now

Strategic tips to generate breakthrough results over time

Secrets that will save you money

Learn why most marketing fails and what to do about it

Read now....

When your message is authentic you’ll achieve...

Greater influence

Increased demand

Greater market share

Professional loyalty your competitors will envy

More of your customers will buy more of your products for more money more often

Value or your money back

Your Triple Guarantee

If you don't get value from our work within 30 days we will happily refund your fee.

If I don't believe I can add value during our first session, I'll refund your fee straightaway

If after a year of working with us you haven't seen significant increase in your results, we'll work the next year for free

To discover more about our services keep reading.

Latest posts...


How to Make a Totally Engaging Video

Carlos Santana shows you how to make a video that totally engages your customers and just about everyone else.


The Value of Your Strategic Story is Huge

Without a powerful strategic story, your main influencers can make up and spread whatever story they want about your business. This will all but destroy any positioning, sales and marketing efforts you might undertake.


How to Write Powerful About Pages

Almost everybody makes the same basic mistake when writing “About” pages, bios or social media profiles: - It’s Not About You. Read in depth tips on how to write a powerful profile.


Creating communication that wins business since 1985

Creating digital communication since 1995

"Added value beyond my expectations," George McCullough, Snowden Mining, Perth, Western Australia.
"One of the pioneers of e-commerce and internet marketing in Western Australia," Jim Poignand, Vista Energy, Perth, Western Australia.
"I speak to them, I get a result," Wayne MacKenzie Brown, Australian Coral Farms, Karratha and Perth, Western Australia.


Perth 6000
Western Australia