Why Most Marketing Makes Your Skin Crawl
There is a fundamental lack of integrity with almost all marketing, advertising and sales.
A marketer's goal is to sell you something, get your money, sometimes desperately so.
Yet, none of us likes to be sold to. We block ads, ignore marketing, delete spam in an instant.
So how should your business really market to your customers?
Answering that question doesn't lie in technology.
It lies in changing the way you communicate and engage with your customers. The stories you tell about your business and your products.
This is the heart of the work we do with you.
Ampli is a marketing communications company that specialises in training you how to create your own powerful marketing communications.
We work with you and your leadership team to create authentic communications that transforms your business.
Our training combines our extensive experience in the fields of business communications, marketing, advertising, digital business, direct response, PR, media and more.
Our staff have been involved in business communications since 1985 and digital business since 1995, so we know a bit about what works and what doesn't.
We take a human market perspective to guide companies in developing transformational communication strategies to compete successfully in modern markets.
Without the human perspective companies can fall into the trap of chasing technology; often wasting time and resources for little benefit.
Only by understanding the human side of the current forces disrupting markets will businesses be able to create new and innovative products, services and processes.
If you don’t understand why customers’ behaviours are changing so radically, then you won’t be able to choose the appropriate communications solutions , let alone win new business.
Businesses must create a powerful and authentic stories that their customers can engage with, otherwise they risk falling irrevocably behind the competition.
This transformation is more than just technology; it’s about reshaping your business communications to prosper and thrive in the modern world.
Read more on why The Value of Your Strategic Story is Huge
Carlos Santana shows you how to make a video that totally engages your customers and just about everyone else.
Without a powerful strategic story, your main influencers can make up and spread whatever story they want about your business. This will all but destroy any positioning, sales and marketing efforts you might undertake.
Almost everybody makes the same basic mistake when writing “About” pages, bios or social media profiles: - It’s Not About You. Read in depth tips on how to write a powerful profile.
Creating communication that wins business since 1985
Creating digital communication since 1995
"Added value beyond my expectations," George McCullough, Snowden Mining, Perth, Western Australia.
"One of the pioneers of e-commerce and internet marketing in Western Australia," Jim Poignand, Vista Energy, Perth, Western Australia.
"I speak to them, I get a result," Wayne MacKenzie Brown, Australian Coral Farms, Karratha and Perth, Western Australia.