Authenticity


authenticity

The Value of Your Strategic Story is Huge

Without a powerful strategic story, your main influencers can make up and spread whatever story they want about your business. This will all but destroy any positioning, sales and marketing efforts you might undertake.    Learn More

authenticity

How to Write Powerful About Pages

Almost everybody makes the same basic mistake when writing “About” pages, bios or social media profiles: - It’s Not About You. Read in depth tips on how to write a powerful profile.    Learn More

authenticity

Dangerous Faces on Your Homepage

There's an alarming trend in web design lately for business owners to put big pictures of themselves on their business homepages.

This is bad marketing for many reasons.

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authenticity

Marketers Need to Act like Dancers not Stalkers

Most marketing these days is downright creepy. Skin-crawlingly so when you get down to it.

Discover how not to be a marketing creep.

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authenticity

How To Talk About Yourself Without Peeing on Your Leg

Some practical tips on how to write about yourself without spoiling your pants.

Learn how to avoid “We we” and its confederates "Aye aye, Mimi, Hehe and Chi chi," as well as the dreaded third person affectation.

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authenticity

Why Being the Best is Really Bad for Your Business

One of the quickest ways to make your prospective customers throw up and leave is to say you are: “Australia’s leading expert in...” Whether you’re in real estate, marketing, training, or social media: Make the above statement and you lose all credibility with customers.    Learn More

authenticity

Never Send a “Do Not Reply Email

Using a Do Not Reply email address breaks the customer communication model and robs many businesses of the chance to really engage with their customers.    Learn More

authenticity

Remind, Reintroduce and Re-seduce

Just because someone signed up to your email newsletter or service doesn’t mean they have a clue who you are.

You have to start the relationship from scratch everytime you call.

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Creating digital communication since 1995

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