How to Make a Totally Engaging Video

Carlos Santana shows you how to make a video that totally engages your customers and just about everyone else.    Learn More


The Value of Your Strategic Story is Huge

Without a powerful strategic story, your main influencers can make up and spread whatever story they want about your business. This will all but destroy any positioning, sales and marketing efforts you might undertake.    Learn More


How to Write Powerful About Pages

Almost everybody makes the same basic mistake when writing “About” pages, bios or social media profiles: - It’s Not About You. Read in depth tips on how to write a powerful profile.    Learn More


Dangerous Faces on Your Homepage

There's an alarming trend in web design lately for business owners to put big pictures of themselves on their business homepages.

This is bad marketing for many reasons.

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Marketers Need to Act like Dancers not Stalkers

Most marketing these days is downright creepy. Skin-crawlingly so when you get down to it.

Discover how not to be a marketing creep.

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How To Talk About Yourself Without Peeing on Your Leg

Some practical tips on how to write about yourself without spoiling your pants.

Learn how to avoid “We we” and its confederates "Aye aye, Mimi, Hehe and Chi chi," as well as the dreaded third person affectation.

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Why Being the Best is Really Bad for Your Business

One of the quickest ways to make your prospective customers throw up and leave is to say you are: “Australia’s leading expert in...” Whether you’re in real estate, marketing, training, or social media: Make the above statement and you lose all credibility with customers.    Learn More


Never Send a “Do Not Reply Email

Using a Do Not Reply email address breaks the customer communication model and robs many businesses of the chance to really engage with their customers.    Learn More


Remind, Reintroduce and Re-seduce

Just because someone signed up to your email newsletter or service doesn’t mean they have a clue who you are.

You have to start the relationship from scratch everytime you call.

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Creating communication that wins business since 1985

Creating digital communication since 1995

"Added value beyond my expectations," George McCullough, Snowden Mining, Perth, Western Australia.
"One of the pioneers of e-commerce and internet marketing in Western Australia," Jim Poignand, Vista Energy, Perth, Western Australia.
"I speak to them, I get a result," Wayne MacKenzie Brown, Australian Coral Farms, Karratha and Perth, Western Australia.


Perth 6000
Western Australia