Digital Transformation

Digital transformation

Stories are Disruptive, Technology Not So Much

All the current talk about digital disruption, and how technology is making old business and service models obsolete, is missing a fundamental truth about why disruption is happening.    Learn More

Digital transformation

There is No Digital Economy, it’s Just the Economy

From haute couture to warehouse logistics, digital technologies are so enmeshed in everyday life trying to separate the digital economy from the actual economy is a fool’s errand.

   Learn More
Digital transformation

A Digital Dependency Intervention (Again)

Social media sites and digital media are not doing your business any long term favours.

An over dependence on them means your business can be held to ransom at any time.

   Learn More
Digital transformation

The Myth of Digital Transformation

Seven out of 8 companies are failing at digital transformation. Are they doing it wrong or is there something else going on that most people have missed?    Learn More

Digital transformation

Five Digital Transformation Tips [Infographic]

Five Digital Transformation Tips [Infographic]    Learn More

Digital transformation

There Is Not a Shortage of Digital Talent in Australia

How many times do we have to say this?

I am sick and tired of seeing reports from recruitment agencies and other businesses complaining that they can’t find digital talent, it's absolute rubbish.

   Learn More
Digital transformation

Australian Business Lags in Digital Transformation

Many Australian businesses are still far behind what their customers expect and demand.

This leaves the door open for more agile start-ups to simply take their business and customers away from them.

   Learn More
Digital transformation

If Pizza Can be Disrupted, So Can You

The Pizza show on SBS recently showed a fascinating example of how every business is now a digital business.

Learn why you need to change your mindset about what digital techniology can do.

   Learn More

Get Art & Soul Secrets Every Week!

Join our newsletter and get knowledge you can use. We never share your details.


Creating communication that wins business since 1985

Creating digital communication since 1995

"Added value beyond my expectations," George McCullough, Snowden Mining, Perth, Western Australia.
"One of the pioneers of e-commerce and internet marketing in Western Australia," Jim Poignand, Vista Energy, Perth, Western Australia.
"I speak to them, I get a result," Wayne MacKenzie Brown, Australian Coral Farms, Karratha and Perth, Western Australia.


Perth 6000
Western Australia