These sessions will help you develop your own strategic story, build a powerful professional brand and create authentic communications.
Authentic communication is a must-have for success in leadership, sales, marketing, recruiting, capital raising and product development.
People don’t buy from technology, they buy from people they trust.
No amount of technology, pr, advertising or marketing will make any difference to your personal professional brand unless you take ownership of the stories being told about yourself.
To do that you need to be authentic.
You must enter into an emotionally relevant conversation with your customers, staff, investors and suppliers.
Your brand isn’t what you or your marketing agency says about you. It’s what other people say about you when you’re not in the room.
If they believe your story, then that’s what they will repeat.
If they don’t believe it, then they will make up their own stories over which you will have no control. And that’s usually disastrous for any of your marketing or positioning.
In these sessions, you will get clear about who your customers are, and what the most important things to them are and how to create communications that win over your customers.
You’ll learn how to...
When you know how to use your story, it will make you more successful in your business and career.
If after 30 days of your Personal Mentoring session you feel that you didn't get more than $300 of value out of it, just let us know and we'll happily refund your fee, no catch, no questions.
Our Personal Mentoring service is for people like you who are serious about growing their business.
Sessions are held at our office at the Exchange Tower, Level 17, 2 The Esplanade, Perth.
If you'd like to arrange a Personal Mentoring session, then use the booking form below to choose a time that suits you.
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Without a powerful strategic story, your main influencers can make up and spread whatever story they want about your business. This will all but destroy any positioning, sales and marketing efforts you might undertake.
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All the current talk about digital disruption, and how technology is making old business and service models obsolete, is missing a fundamental truth about why disruption is happening.
Creating communication that wins business since 1985
Creating digital communication since 1995