Story Craft

Story Craft

THE Most Important Character in Your Business Story

Who's the Hero? Who's the Big Bad Wolf? Get it wrong and you lose your customer. Most businesses get it wrong. Learn how to reach a happy ever after ending.    Learn More

Story Craft

How to Make Your Story 10 Times More Memorable

A little practical science on how to make your story, or any marketing message, 10 times more memorable.    Learn More

Story Craft

How to Uncover Your Strategic Story

Corporate storytelling is regarded as an essential skill to differentiate a business these days, unfortunately there’s little guidance on how to craft a strategic story that works    Learn More

Story Craft

How to Brag About Yourself and Stay Humble

The secrets to bragging about yourself without coming across as a big headed jerk.

Practical tips to create powerful recommendations that will win you business.

Story Craft

How to Write a 2,000 Word Post that Actually Gets Read

There’s a lot of drivel going around the internet that 2,000 word or longer posts rank better on search engines and get shared more on social media.

Discover what's really going on...

Story Craft

The Six Secrets of Great Results Nobody Tells You

Before you waste your time and money on advertising, analytics, conversion rate optimisation or digital transformation, here are six secrets that will give you the biggest breakthroughs in your business and marketing.

Story Craft

How to Make an Offer They Can't Refuse

Are you wasting too much time testing minor things and ignoring the one thing that will make the biggest improvement to your results?

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Story Craft

Why Small Text Size Will Lose You Business

The average text size on most marketing material is costing business owners money because it's too small and hard to read    Learn More

Story Craft

Titles Can Kill or Convert

Titles, headlines and headings cause more confusion for online writers than anything else.

Get them right, and you'll get more traffic, engagement and conversions; get them wrong and you get nothing.

Story Craft

Is 35 Pages Too Long for a Product Story?

Learn how Apple uses very long product descriptions for great results.    Learn More

Story Craft

How to Write for Digital

Too much about what is written about writing for the web comes down to rigid rules that can often do more harm than good.

A better approach is to take a more strategic look at your web writing and go from there.

Story Craft

People Read on the Web the Same as They Do Offline

People read exactly the same way online as offline.

So called web copywriting gurus mistakenly say that writing for the web should be different.

Story Craft

Learn From Master Storytellers

This clip with Ronnie Corbet and Harry Enfield is a short master-class in clever copywriting.

Obviously it's funny, but it's funny because the writers have done their research. Every line is packed with meaning, both subtle and obvious.