Marketing and advertising may attract potential customers, but they won’t buy unless you clearly communicate your value to them.
• Do you know precisely why they should buy from you instead of the competition?
• If we asked everyone on your team, would they give the same answer?
These courses are designed for solo entrepreneurs, business owners, teams and individual executives who want to create their own powerful business communications.
They are self-contained two-hour, half day and full day training courses on key aspects of business communications.
We lead you through the steps you need to take to develop your own compelling company communications, and how to use it in your marketing for maximum effect.
It’s one thing to tell an entertaining story, it’s quite another to tell one that actually sells, one that wins you more business. In this course you’ll get a a clear framework for creating stories that win more clients, and learn how to create stories that generate leads and close deals.
Authentic communication is a must-have for success in leadership, sales, marketing, recruiting, capital raising and product development, but people don’t buy from technology, they buy from people they trust.
In this course you will learn how to…
• develop your personal strategic story
• create compelling marketing messages
• create authentic stories that move customers
• craft personal stories that quickly establish trust
• build a compelling strategic narrative for pitching products, services and ideas
• build customer loyalty
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Without a powerful strategic story, your main influencers can make up and spread whatever story they want about your business. This will all but destroy any positioning, sales and marketing efforts you might undertake.
Almost everybody makes the same basic mistake when writing “About” pages, bios or social media profiles: - It’s Not About You. Read in depth tips on how to write a powerful profile.
All the current talk about digital disruption, and how technology is making old business and service models obsolete, is missing a fundamental truth about why disruption is happening.
Creating communication that wins business since 1985
Creating digital communication since 1995
"Added value beyond my expectations," George McCullough, Snowden Mining, Perth, Western Australia.
"One of the pioneers of e-commerce and internet marketing in Western Australia," Jim Poignand, Vista Energy, Perth, Western Australia.
"I speak to them, I get a result," Wayne MacKenzie Brown, Australian Coral Farms, Karratha and Perth, Western Australia.