It’s one thing to tell an entertaining story, it’s quite another to tell one that actually sells, one that wins you more business.
In this course we will give you a clear framework for creating stories that win more clients.
What’s the story you’re telling?
What’s the world you are trying to create?
Without a compelling story it's hard to know why the work you’re doing actually matters to you, your customers or your investors.
Motivation, sales and investment suffer as a result.
A strong story of what you are striving to create inspires and motivates you and your team to work continually towards realising that vision.
This course helps you begin to create that story and then communicate it to produce breakthrough results.
Storytelling for business is hot right now, especially in digital marketing, and there are numerous articles on how to tell a story like Pixar or Disney.
And even more courses on how to tell a story run by novelists, ex journos, screenwriters et al.
The problem with all that is many of these people have no training, experience or understanding on how to write something that sells.
Their experience usually boils down to how to write an emotionally engaging story with hero, a quest, conflict and resolution in a three act play.
That’s fine if you want to know how to entertain people for half an hour, but in business the only reason we do anything is to make a sale.
Telling a story that makes a sale, creates an enquiry, a warm lead, or closes a contract requires a little more science and craft.
Great storytelling is what good advertising, public relations and marketing people have been doing for centuries, it’s not new.
However, the explosion of digital media channels has brought it front and centre of many companies’ marketing efforts.
And with good reason. Storytelling is the most effective form of communication man has ever invented. It’s been around for thousands of years.
If you can combine the effectiveness of great storytelling with the power of digital media, then you have a lead generation machine.
In this course you’re going to learn the fundamentals of how to create a story that sells.
If after 30 days of your StorySelling course you feel that you didn't get more than $247 of value out of it, just let us know and we'll happily refund your fee, no catch, no questions.
Our StorySelling course is for people like you who are serious about growing their business.
Courses are held at our office at the Exchange Tower, Level 17, 2 The Esplanade, Perth.
Use the booking form below to book your place.
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Creating communication that wins business since 1985
Creating digital communication since 1995
"Added value beyond my expectations," George McCullough, Snowden Mining, Perth, Western Australia.
"One of the pioneers of e-commerce and internet marketing in Western Australia," Jim Poignand, Vista Energy, Perth, Western Australia.
"I speak to them, I get a result," Wayne MacKenzie Brown, Australian Coral Farms, Karratha and Perth, Western Australia.